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Confessions of a (Partially) Reformed Makeup Addict

Friday, 23 June 2017
For the longest time I was obsessed with buying every new limited edition palette that came out, the second it came out. I wouldn't look at my makeup collection and see all the amazing things I already had. I would see the gaps, the spare spaces in my storage, and have a million ideas for filling them. A little while ago, a little because of financial pressure, I stopped buying new things all the time and it really changed my attitude more than I ever thought it would.

I'm in a weird transitional phase right now. I have graduated university but I haven't yet found that full time career position I know I will. It is a really awkward state of limbo. I am lucky enough to have a part time job and manageable expenses so it isn't really so dire but I did have had to cut back a little. No big deal. About three months ago I realised I needed to go on a spending ban, at least temporarily. So I did. Despite how much I spend on makeup, let it be known that I can actually stop any time I want to.

At first it was hard, more because of bad habits. I would see something on Instagram and think to myself that I needed it, only to quickly remind myself that I didn't actually. Instead of looking for reasons to buy things, I started looking for reasons not to and they were surprisingly easy to find. That new brow product everyone is raving about? Well actually I have used Anastasia Dip Brow for years and, despite trying out other brow products in the meantime, it is still by far my favourite. I started seeing all the shades I knew I wouldn't use or already had in that new limited edition palette. Every time I swatched a lipstick and thought about how much I loved the shade, I realised that was because I already had one like it.

Every time I realised little things like that I became a little less obsessed with buying new makeup, and a little more focused on enjoying it instead. I've found products that look amazing on me, day in and day out, and I know that they are always going to be at least as good, if not better, than almost anything I try. So why do I need to constantly buy new things? The answer is... I don't.

Amazingly, it seems to be a trend that is in the bloggersphere right now. Or maybe it is just that I am noticing the sentiment that has always been there because it corresponds to my current thinking. I'm not sure. Either way, this idea that less is more is one we can all take a lesson from. Instead of watching hauls, we could watch anti-hauls (check out the amazing Jessica Braun). Instead of watching massive, out of control makeup collection videos enviously on Youtube, we could read declutter series (Maddie's Beauty Spot) to remind ourselves that it is more about having things you love than just having things.

I know it is kind of at odds with my whole thing of being a beauty blogger, but it is a fresh attitude I think I want to keep. Do I still love makeup? Absolutely! Will I still buy the occasional new thing in the future? Probably. But I am committed to stepping back from all the buzz and only buying what I truly want and will love. It may mean different posts, it may mean less posts. Either way, I still wanted to share because I think that, in a world filled with people and advertisements telling you to spend, it might be refreshing for someone to tell you that you really don't have to.
16 comments on "Confessions of a (Partially) Reformed Makeup Addict"
  1. Loved this, Emma!

    This has been my attitude transformation over the last year as well. I used to have an evergrowing list of mac lipsticks I wanted. How often do I wear lipstick? Not everyday like you'd think! I sold all that I didn't absolutely love, and I could definitely get rid of more but there is no rush. The turning point was reading "Thr life changing magic of tidying up". I don't follow everything, like talking to my products or necessarily thanking them, but I like the idea of holding everything to decide if I really do love it.

    Maddie | www.maddiesbeautyspot.com

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    1. Yeah I read a bit of that but it got a bit much for me haha. Some of the ideas were great though like the underlying mantra that if you don't truly love something, get rid of it. Thanks for reading :)

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  2. Proud of you for taking a step back and seeing the situation for what it is! I always feel the twinge when a product is released but I find that looking at my collection and how much I actually use things really help! Like Maddie said in the comment above, how often do I wear lipstick? Not enough to even warrant my current collection haha. Great post!

    Kate | themintedblog.com

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    1. Thanks! It's been great to purge some of the stuff I never need. I usually wear lipstick every single day but even I had way too many. One face can only wear so much haha

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  3. That first paragraph described my life last year! I'm so much more careful this year, luckily. This attitude to makeup and to material things in general is something we all need to adopt though, consumer culture has gone absolutely bonkers! Hopefully we can both keep saving our dollars!

    X Izzy www.izzywears.com

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    1. I totally agree! We are bombarded with messages to buy and that we need more things. It is good to take a step back sometimes :)

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  4. LOVE this post Emma! I have been the same lately and just being honest with myself about not NEEDING anything else in my make up or skin care collection for a very long time haha <3

    T

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    1. Thanks so much! I'm really happy that it seems to be resonating with a lot of people. Life and finances are always better when we are honest with ourselves about wants and needs haha.

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  5. This is such an amazing post! I can relate to this SO much! I cannot count the amount of times I have set my alarm for 3am to get the latest makeup releases and feeling like I HAVE to have the latest and greatest. But you are so right, if I really look at it and what I have chances are I already own something VERY similar which I probably don't even use that much! Thanks for this nice reminder lovely, I will definitely be bookmarking this post to keep myself on track :) x

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    1. You definitely get drawn into the hype and hysteria and it can be really hard to take a step back from it. I am really glad you enjoyed this post and that it helped you :)

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  6. I've definitely been working on changing my makeup spending habits. One of my worst habbits is that I enjoyed making a makeup orders that included A LOT of products all at once. It was the only type of order I got really happy with. But I've been teaching my self more moderation and to be content with small orders and not too close together. Really I try to focus on my current makeup collection and enjoy that.

    www.themakeupaficionado.com

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    1. A way I have found to space out my orders is to use AfterPay. I only ever do small orders at a time and I never make another order until one AfterPay order is paid off. That means they are spaced out by a minimum of 6-8 weeks. I just tell myself I will buy it in my next order and by the time it rolls around I find I don't even want it that much anyways. Its all about those little changes :)

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  7. Such a great posts! Especially for young girls out there being advertised to through social all the time. I'm glad I went through this phase before starting blogging - it would have been a lot more costly!! Thank you for writing the post Emma!!
    Isabella | www.digyhu.com

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    1. Yes! I was definitely that young girl. I feel like I have a bit more maturity now and I know my style and what I actually like. When you are still finding what you like though it can be incredibly easy to get drawn into the hysteria! Thanks so much for your kind words and I am really glad it resonated for you :)

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  8. I loved this post! It really resonated with me, as a someone who is generally a mostly reformed shopaholic! I'm so glad I've discovered your blog, your posts are fab and your photography is beautiful :) xx

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  9. What a timely post! The anti-haul & de-cluttering movements seem to be pretty big lately, although I confess I had no idea what an anti-haul was until I read a blog post about it. (I felt a bit out of touch until then!) As much as I love a haul, I'm also quite mindful of using products up. I haven't got a problem with makeup or skincare since I rarely wear makeup (I own some, but not a huge amount) + skincare I'm fussy on - it's nail polish that is my weakness. I am getting better at seeing new collections & realising I already have that shade/finish in my stash, or I simply don't want it. Still, that doesn't stop me from having a wishlist that's a mile long.

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