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Sephora Australia Opening and Haul - Pacific Fair, The Gold Coast

Monday, 18 July 2016
Sephora Australia Pacific Fair Opening Haul
I was lucky enough to be invited to a VIP sneaky peek at the brand new Sephora store in Pacific Fair on the Gold Coast last Friday. We were set loose on the store 2 hours before it officially opened to the public and it was the best morning I have had in a long while! It was totally worth getting up at 6am to drive from Brisbane!

So as you may know, there have been Sephora stores in Sydney and Melbourne for quite a while so all of us Queenslanders were hanging out for a store of our very own. The first to open is on the Gold Coast (1hr south of Brisbane) and I have heard gossip that Brisbane will be next to get one.

Australia Pacific Fair The Gold Coast Queensland Store Grand Opening
The line up for the opening apparently started at midnight the night before, with people queuing for 12 hours to be the first into the store! I truly felt bad cutting in front of these brave souls who had been sitting in the cold literally all morning. This is just one section of the line and according to the news report, when the store finally opened there was around 700 people in line, ready and waiting!

Australia Pacific Fair The Gold Coast Queensland Store Grand Opening
This has got to be one of the better perks of being a blogger! It makes up for all the late nights photographing a million products, editing photos and writing posts that is for sure! I really want to thank One Day Dream PR for hooking us up!
Australia Pacific Fair The Gold Coast Queensland Store Grand OpeningWhen I got inside I was completely overwhelmed! Suddenly having huge Make Up For Ever, It Cosmetics, Marc Jacobs, Kat Von D, Tarte and Becca stands in front of me to swatch and play with was a little much! Needless to say though, I quickly pulled myself together and started filling up my shopping basket! My tax return literally came in as I walked into Sephora so I kind of went crazy in a big way and it was glorious!

Australia Pacific Fair The Gold Coast Queensland Store Grand Opening
Brii Wright, Brittany and Maddie gettin' the goods!
I had the best time and I was so impressed by how beautiful the store was. It was packed to the brim with all the brands I have been waiting to play with for years! The service I received at the store was amazing as well! Even in the craziness of the opening, I still got expertly colour matched and foundation sample to take home and try! I wish I had remembered to get the name of the lovely girl that helped me! If you are reading this, you know who you are and thank you!
Like I said at the start, I did go a little insane with my haul but we had a 20% off media card and I had a fresh tax return to blow so can you really blame me? Here is what I picked up...
  • Zoeva Rose Golden Luxury Set $126 with 142 Concealer Buffer Brush GWP
  • OUAI Dry Shampoo $37 with Travel Sized Wave Spray GWP
  • Anastasia Beverley Hills Dipbrow Pomade in Ash Brown $32
  • Cover FX Custom Cover Drops in N10 72
  • Sephora High Coverage Concealer in 06 Light Beige $24
  • Marc Jacobs Re(marc)able Full Cover Foundation Concentrate in 10 Ivory Light $79
  • Marc Jacobs Le Marc Lip Creme in 216 Kiss Kiss Bang Bang $43
  • It Cosmetics Bye Bye Undereye Full Coverage Anti-Aging Waterproof Concealer in Light $38
  • Tarte Tartiest Glossy Lip Paint in Hella $29
  • Tarte Tartlette In Bloom Eyeshadow Palette $69
  • Laura Mercier Matte Radiance Baked Powder in 01 Highlight $45
Which products would you like to see reviews on first? I am beyond keen to try them all out and I am certainly set for blog content for a while! Also, if you missed it, here is my full Snapchat story for the Sephora opening so you can get more of a look in the store!
If you live anywhere near Sephora Pacific Fair I would highly recommend making the trip! I was so impressed with the store and all the gorgeous brands they stock that I have never really had the chance to look at and play with before! Let me know if you do go and what goodies you pick up because I'm always keen to stalk other peoples hauls!
7 comments on "Sephora Australia Opening and Haul - Pacific Fair, The Gold Coast"
  1. Ahhh so jealous Emma!! I would have loved to attended.. Damn me, living so far away! Looks like it was an amazing opportunity!!

    Mel x | Loads of Lifestyle

    1. Aw it is a bummer. It was pretty amazing but I am sure you will get there soon enough. Thanks for stopping by :)


  2. Hahah suchhh a haul!! I saw all of you having a ball on your Snapchats. Great picks x

    Katina Lindaa |

    1. Haha yeah my Snap story was so long I had to wait til the next day to do my haul/unboxing. Thanks for stopping by :)


  3. I am sooo jelly that you got to go as a VIP - that discount!! Your haul looks absolutely amazing, I'm keen to read reviews on everything - particularly the Ouai stuff as it's been so hyped lately! I'm yet to check out the store, I'm sort of waiting till the hype dies down and it's less busy I guess, but I'll definitely be going soon with a serious shopping list!

    Tasha // shiwashiful.

    1. Yeah it was such an amazing opportunity! I will definitely be reviewing everything I got over the coming weeks so stay tuned ;) If you do go shopping at Sephora, let me know what you get.


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