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Max Factor Velvet Volume Mascara

Thursday, 25 February 2016
I have always liked Max Factor mascaras and this one only just hit the shelves so I was really keen to try it out. It retails for $27.95 and is regularly on sale but if you were wanting to pick it up now, it comes as a free gift with the March issue of Vouge Australia ($12.95). 
I really like the sleek matte black and metallic gold packaging of this mascara. The brush is also pretty fantastic with plastic bristles of different lengths to really pick up and coat every lash. It is also a good size so that it never feels big and cumbersome but you can coat your whole lashes fairly quickly.
The formula is a little bit drier than usual which is where the velvet name comes in. It reminds me of other lash seperating drier formulas like the Covergirl Clump Crusher ($18.95) and Clinque Lash Power Feathering Mascara ($38). I did like the the way the dry formula didn't clump at all and really feathered out all my lashes but the one downside is that, because it is so dry, it doesn't seem to layer well. It isn't that it clumps or anything but just that the formula doesn't stick to well to itself. That is okay though because it gives great volume the first time round anyway. So far as application preferences go, if you like to apply one coat and go, this mascara would be great but if you like to build up 2-50 coats, I'd probably recommend the Max Factor False Lash Effect Mascara (holy buildable falsie length, Batman!) over this one.
Bare lashes.
Curled lashes with 2 coats of mascara.
I really liked how this mascara lasted all day without any smudging or flaking. It certainly isn't waterproof but it holds up well and is very easy to remove. At $27.95 it is on the higher side of drugstore mascara prices but Max Factor mascaras have always been great in my opinion. You can also regularly get them on sale for 30% which brings it down to under 20 bucks which I think is excellent value. It is even better if you pick it up this month as a free gift with at $12.95 magazine.
All in all I quite like this mascara and it has slotted nicely into the rotation of my current favourite drugstore mascaras alongside the Maybelline Lash Sensational Mascara ($21.95) and Covergirl LashBlast Volume Mascara ($18.95). The drier formula has some pros and cons so just consider if it is right for you and what you need from a mascara. I usually only apply 1-2 coats of mascara so for me, it is perfect.

Will you be picking up this mascara to try out? Have you been loving any other Max Factor mascaras lately? Also, I'd love to know if you like my new rating and review system so let me know in the comments below.

Stay Rosy. 
7 comments on "Max Factor Velvet Volume Mascara"
  1. This looks amazing! I love Covergirl Clump Crusher, so this would suit me just fine! Although I've been loving waterproof lately :) Also, I am loving your new review system! Easy to see at a glance whether you loved it or not!

    Kate | themintedblog.com

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    1. Aw thanks so much! I'm still getting used to my new review system but I think I will stick with it. Thanks for stopping by :)

      Emma

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  2. Love the way it looks on your lashes! Will have to pick up the March issue of Vogue to give this mascara a try. Thanks for the heads up and for the great review! :)
    ♥NY
    Yours Truly, NY

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    1. Aw thanks so much Natalie. I'm sure you will love it too, especially for $12.95! Thanks for stopping by :)

      Emma

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  3. Oh it looks really lovely on your lashes!! I might give it a shot! I haven't really found a Max Factor mascara that works wonders for me but this looks pretty good x

    Katina | www.katinalindaa.com

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  4. I personally love Max Factor's False Lash Effect mascara so I am really interested to give this one a go, it looks incredible on your lashes!But that is great to hear that although it is a 'drier' formula that it doesn't clump, I'll definitely need to give this one a go! x

    Chantalle | www.ceceandgrace.blogspot.com.au

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